Research, rooted in real life
Understanding
starts with
listening.
People see the world differently. Vivo brings those everyday perspectives together through thoughtful market research.
Discover our approachOur approach
Small conversations.
A wider perspective.
We explore what people think, experience, and observe. From short surveys to conversations, our research helps make sense of the choices and conditions that shape everyday life.
Ask with purpose
Start with a clear question. Keep the research focused on what matters and explain what participation involves.
Listen to real experiences
Make room for different perspectives through accessible surveys and conversations, including WhatsApp where appropriate.
Make sense of the findings
Bring responses together to understand patterns, add context, and inform more thoughtful decisions.
For participants
Your perspective
has a place here.
Research starts with people. If you’re invited to a Vivo study, you should know what you’re being asked to do and how your information will be used.
Read our privacy policyYour choice, always
Taking part is voluntary. You can decline a study, skip a question, or stop participating.
Clear expectations
Each study explains what’s involved. If a reward is offered, its eligibility and payment terms are shared with that study.
A way to ask questions
You can contact Vivo about a study, your information, or a request to delete your data.
Let’s talk
Good research starts with a question.
Ask about Vivo, a research project, or taking part in a study.